02Context
A bold, character-driven visual that plays on a rebellious brand spirit — a world where being iconic makes you a target.
The cow mascot is captured mid-abduction in classic gear: oversized tee, vintage cap, black shades, signature sneakers. Even while being pulled upward by a tractor beam, the cow stays chill — almost like it is used to this level of attention.
03Role
- Concept01
- Character Design02
- Illustration03
- Art Direction04
04Creative Direction
The lighting is dramatic and atmospheric, blending neon greens and dusty highlights into a cinematic, otherworldly mood.
The composition pushes a dynamic "off the wall" feeling — motion, attitude and humour fused into one moment.
The piece combines character design, storytelling and brand identity in a playful way.
05Gallery
07Details
- Type
- Personal brand concept
- Discipline
- Key visual / illustration
- Mood
- Neon green, dusty highlights, cinematic
- Combines
- Character design, storytelling, brand identity
IllustrationCharacter DesignBrand Concept
