02Context
This project highlights a playful, clay-inspired visual style for a fictional game called KROOG.
Every element — from the UI buttons and scoring system to environment props and characters — was handcrafted in 3D and stylised to resemble physical toys.
03Role
- 3D Modelling01
- UI Design02
- Character Design03
- Material Design04
04Creative Direction
The assets blend mechanical elements like gears and pipes with whimsical creatures, emphasising tactility and visual charm.
It is a cohesive fusion of interface design, modelling and animation geared toward younger audiences or experimental arcade games.
05Gallery




07Details
- Type
- Fictional game — visual style
- Discipline
- Clay UI and game assets
- Output
- UI, scoring system, props, characters
- Audience
- Younger audiences / experimental arcade
3DUI DesignCharacter Design