Portfolio

Ivan Amad

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Visual Art Director — Iraq → Worldwide

Concept artIllustration3DBranding
10+ years — Iraq → Worldwide

Visual Art Director — Building Worlds, Brands & Stories.

Multidisciplinary designer, illustrator and visual storyteller working across concept art, branding, illustration, 3D assets, campaigns and game art — with a practice grounded in clarity, impact and cultural relevance.

01 About

I’m a multidisciplinary designer, illustrator and visual storyteller with over 10 years of experience in the creative industry. My work bridges concept art, branding, digital illustration, 3D assets and visual content for brands, games and campaigns.

I began in illustration and expanded quickly into digital media, branding and 3D — working with agencies, startups and global brands, delivering visuals that balance storytelling with strategic design.

My design philosophy is rooted in clarity, impact and cultural relevance.
10+ Years100+ ClientsWorking GloballyIraq → World
Illustrated self-portrait of Ivan Amad
that’s me
10+ yearsWorking globally

My toolkit runs from sketchbooks and styluses to PBR workflows and motion graphics. Outside of design I’m constantly exploring visual trends, experimenting with new styles, and finding inspiration in the everyday.

Thanks for being here — let’s create something great together.

02Selected Work

Seventeen bodies of work across concept art, illustration, branding, campaigns, editorial and game art. Every project below is drawn from the portfolio itself.

Pick one 17 projects
Cinematic Worlds — Environment Concept Art
01
Sci-fi InteriorsUrban DecayLighting

Cinematic Worlds

Environment Concept Art

From architectural layouts to cinematic keyframes — sci-fi interiors, abandoned landscapes and quiet urban decay, built with shape language, perspective and light.

Retro Slicer — Game Art / 3D
09
Unreal EngineModular AssetsRetro-futuristic

Retro Slicer

Game Art / 3D

An indie FPS passion project blending nostalgic aesthetics with modern gameplay — stylised pixel art characters, modular 3D environments and real-time tooling.

Cinematic keyframe — rain-soaked street with a lone figure
03Environment / Cinematic Worldbuilding

KeyframeEnvironment

From haunting emptiness to urban decay, my environments are designed to feel alive even in silence. Each image tells a quiet story through composition, colour and light.

Whether it’s isolation, tension or stillness, I use cinematic framing to evoke emotion and guide visual narrative — built for games, films, or any world that needs to feel real before it exists.

Open the case study
Density and haze
Density and haze01
Isolation
Isolation02
Aftermath
Aftermath03
Light as subject
Light as subject04
Atmospheric depth
Atmospheric depth05
Skyline in fog
Skyline in fog06
04Illustration

Dramatic lighting, expressive detail and visual storytelling — from a single-subject portrait to a full narrative moment.

All illustration
Portrait illustration with reflective goggles
Neon-lit stylised portrait
John Carter of Mars cover illustration
Full-detail narrative city illustration
Narrative panel illustration
Linework illustration study
Maxwell Mackenzie — animated series visual pitch
Tic Tac collaboration illustration
InkLook closer
05Character Design

Bold, readable silhouettes and expressive poses that instantly communicate attitude, background and role — from gritty stylised figures to comedic, exaggerated forms.

These designs are about more than appearance. They are about presence.

See the sheets
Characters
Stylised character in a yellow suit

Attitude

Silhouette + gesture

Expressive character with red hair

Expression

Pose reads first

Finished soldier character design

Presence

Form language

Clean-line animation-ready character

Pipeline

Animation-ready line

Character turnaround sheet designed for animation pipelines
Turnaround — clean linework, built for animation05 / SHEET
06Brand & Logo Creation

Visual systems built around purpose, clarity, flexibility and recognisability — from minimalist marks to full identity architectures.

The AUIB emblem draws on the Babylonian Tree of Life — Babylon’s old name, Tintirki, means Tree of Life, and in Sumerian thought the tree symbolised wisdom.

AUIB brand system — official seal, sub-logo and icon versions
A wall of selected logo marks and brands
AUIB·American Space·Tree of Life Foundation·IGES·Royal King·Bff·CORE·Zoters·Momentum·Drive In Motors·Pilot Line·Esh7anli·Taza·Asia-Pay·Chipsi·NLC·NEO·Saeed Howidi·Special Olympics Iraq·TOROK·Judy Kids·Jawal·Areeq·Kabta·Cardy·SK8MAGS·Khutua·Obi Game Studio·Botaity·Agon·Natrnl·42 Artists·Crumps Studio·Étoilé·Fumi Oshodi·Dannah·Black Light·Al Sanid·Twenty Twelve·Roda10·Georg Curtis·Best Price·Scissor Season·MoonJump Studios·Takamul·Abraj Almas·Twenty Three·AUIB·American Space·Tree of Life Foundation·IGES·Royal King·Bff·CORE·Zoters·Momentum·Drive In Motors·Pilot Line·Esh7anli·Taza·Asia-Pay·Chipsi·NLC·NEO·Saeed Howidi·Special Olympics Iraq·TOROK·Judy Kids·Jawal·Areeq·Kabta·Cardy·SK8MAGS·Khutua·Obi Game Studio·Botaity·Agon·Natrnl·42 Artists·Crumps Studio·Étoilé·Fumi Oshodi·Dannah·Black Light·Al Sanid·Twenty Twelve·Roda10·Georg Curtis·Best Price·Scissor Season·MoonJump Studios·Takamul·Abraj Almas·Twenty Three·
Drive In Motors — full social campaign set
Pilot Line — travel campaign set
Esh7anli — 3D-led product campaign set
08Poster Design

Bold print and digital visuals designed around messaging, layout clarity, tone and impact.

The Kill — Music poster

The Kill

Music poster

Woman of Shadows and Light — Editorial poster

Woman of Shadows and Light

Editorial poster

Cinema’i — Film poster

Cinema’i

Film poster

Ultimate 81 EX — Product campaign

Ultimate 81 EX

Product campaign

Double the Zest — Campaign

Double the Zest

Campaign

Industry Giants — Narrative poster

Industry Giants

Narrative poster

Homebound — Narrative poster

Homebound

Narrative poster

Stay Healthy Stay Save — Campaign

Stay Healthy Stay Save

Campaign

Too Cool to Stay on Earth — key visual

Too Cool to Stay on Earth — character-driven key visual

High On Life 2 — comic-inspired key visual

High On Life 2 — comic-inspired key art

09Profile / Editorial & Print

Company and personal profiles, magazine-style spreads, presentations, catalogs and branded publications — plus the print, packaging and booths that carry them off-screen.

Magazine-style profile spreads
Magazine-style profile spreads
Royal King — menu system
Royal King — menu system
Bff — packaging set
Bff — packaging set
Bff — illustrated packaging
Bff — illustrated packaging
CORE — installed stand
CORE — installed stand
Zoters — booth concept
Zoters — booth concept
AUIB — campaign roll-up
AUIB — campaign roll-up
Royal King — print collateral
Royal King — print collateral
10Game Art / 3D / Pixel Art

Game-ready 3D environments and props, modelling, UV mapping, textures, materials and pixel art — modular, optimised, and made to hold one tone.

  • PlayerIvan
  • SkillWorld building
  • StatusCreating
KROOG — clay-style game UI and gameplay view

KROOG — Clay UI

Handcrafted 3D that behaves like a physical toy

Material library — procedural and hand-painted PBR spheres
Materials — albedo, normal, roughness
Pixel art props, vehicles and signage
Pixel art — props, vehicles, environment tiles
Pixel art tiles, windows and character walk cycles
Terrain and landscape material pass
KROOG — clay creature design
Game artPixel
11Playground / Lab

Sketches, unused concepts, experiments, textures, typography and personal work — the pieces that don’t need a case study.

Experiments
22 items
Linework study
Linework study2D
Material library
Material library3D
Pixel props
Pixel propsGAME
Interior layouts
Interior layoutsSKETCH
Portfolio lettering
Portfolio letteringTYPE
Animation character
Animation characterSKETCH
Hand-painted wood
Hand-painted wood3D
Panel storytelling
Panel storytelling2D
Scale experiment
Scale experimentEXPERIMENT
Tiles & walk cycles
Tiles & walk cyclesGAME
Ink lettering
Ink letteringTYPE
Full-detail underdrawing
Full-detail underdrawingSKETCH
Clay creature
Clay creature3D
Atmosphere test
Atmosphere test2D
Terrain pass
Terrain pass3D
Cloth simulation
Cloth simulationEXPERIMENT
Turnaround sheet
Turnaround sheetSKETCH
Collage cut-up
Collage cut-upEXPERIMENT
Mark studies
Mark studiesTYPE
Level dressing
Level dressingGAME
Isolation study
Isolation study2D
Pipe kit
Pipe kit3D
Art DirectionConcept ArtBrandingIllustrationCharacter DesignEnvironment Design3DGame ArtSocial MediaVisual StorytellingArt DirectionConcept ArtBrandingIllustrationCharacter DesignEnvironment Design3DGame ArtSocial MediaVisual Storytelling
Poster DesignCreative StrategyMotionPBR WorkflowsStoryboardingEditorial DesignPixel ArtUV MappingTexturingLogo SystemsPoster DesignCreative StrategyMotionPBR WorkflowsStoryboardingEditorial DesignPixel ArtUV MappingTexturingLogo Systems

0+

Years creating

in the creative industry

0+

Clients worldwide

startups to global brands

Ideas left

and counting

12 Diplomas & Certificates

Studied, and still studying.

13 Contact

With over 100 clients worldwide, I’ve worked with companies across industries and continents — from local startups to global brands.

Whether you’re launching a product, building a brand or creating a campaign, I bring design expertise, visual storytelling and creative strategy to the table.

Available for freelance, contract work, and creative collaborations.

ivan.amad.art@gmail.com +964 783 898 0406

Based in Iraq — working globally

Say hi Let’s talk Worldwide